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Website Optimization

FutureNow Post
Monday, Oct. 10, 2011 at 9:00 am

Regular Expressions: A Powerful Tool for the Analyst’s Tool Kit

October 10th, 2011

Regular expressions can seem pretty intimidating at first, especially if you have little to no software development experience like myself. Your first glance at a regular expression string might even make you want to curl up into the fetal position and cry for your mama.  After facing your fears, you’ll soon realize that regular expressions aren’t as bad as they seem. In fact, using regular expressions in your analysis can be an extremely powerful tool to add to…

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Special Announcement
Friday, Sep. 2, 2011

Conversion Conference: you wanna go; last chance to save some dough!

September 2nd, 2011

Sound familiar?  Well, if you get Tim Ash’s emails, then of course you’ve heard this before.  But what can I say?  Imitation is the sincerest form of flattery – and we here at FutureNow just love Tim.  And we love a good rhyme.  And we love, Love, LOVE Conversion Conference!  But we’re not the only ones.  According to Tim’s data, 98.2% of Conversion Conference attendees said they would recommend the conference to a colleague.…

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FutureNow Post
Wednesday, Jun. 1, 2011 at 1:26 pm

How to Analyze and Improve Your Landing Page

June 1st, 2011

A couple of weeks ago, I wrote a blog post about how the FutureNow methodology to improve website performance applies to all business models. Regardless of business model and type of site, we always start our work by focusing on improving the experience on a client’s site for their late stage visitor because these visitors are ready to take action today, and therefore should be the easiest to convert. By finding the stumbling blocks preventing these late stage visitors from taking action,…

...continue to read "How to Analyze and Improve Your Landing Page"

FutureNow Post
Thursday, May. 26, 2011 at 8:27 am

How To Practice Persuasion Architecture with Personas – Part 1B

May 26th, 2011

Hang on! We’re almost there: this is the third piece in the How To Practice Persuasion Architecture with Personas series, and only one step away from Part 2 of the series, where you’ll learn some practical applications for your Persuasion Architecture personas. In my last post, Part 1A, we covered the first of two special considerations about practicing Persuasion Architecture with personas. Here’s a quick re-cap of that:

Persuasion Architecture personas are not about identifying the “type” of each individual who visits your website…

...continue to read "How To Practice Persuasion Architecture with Personas – Part 1B"

FutureNow Post
Wednesday, May. 25, 2011 at 8:02 am

How To Practice Persuasion Architecture with Personas – Part 1A

May 25th, 2011

In Part 1 of How To Practice Persuasion Architeture with Personas, I promised to write a Part 2 that would cover the practical applications of personas for your marketing. But after posting part 1 of the series, some great questions came up that made me realize we need to cover two special considerations before you get on with rolling up your sleeves and learning some tactics for applying your personas to your efforts to make your website better. If you missed…

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FutureNow Post
Thursday, Apr. 28, 2011 at 9:15 am

The Silent Visitor: Does He Really Matter?

April 28th, 2011

Over vacation I had the opportunity to catch up on some of my favorite TV shows. I’m not a big TV person, but it was nice to zone out and catch up on what I’ve missed this season. Always looking for the opportunity to optimize (or appreciate great optimization), I noticed a clever feature on Hulu.com. When running ads between TV segments, in the upper right-hand corner was this one-line visitor-centric question: “Is this ad relevant to you?”

Brilliant! But,…

...continue to read "The Silent Visitor: Does He Really Matter?"

FutureNow Post
Tuesday, Apr. 26, 2011 at 9:12 am

Is a Brand Keyword the Best Way to Identify Late Stage Visitors?

April 26th, 2011

We recently received a comment on my colleague’s post about buying stage intent and how to bucket keywords driving traffic to your site into buying stages. The goal of an exercise such as this is to effectively segment your visitors based on their readiness to take action sooner, rather than later. The question…

“How can we expect to rank for a late stage keyword if we target a specific brand? My thinking is, if the brand name has it’s own domain and is…

...continue to read "Is a Brand Keyword the Best Way to Identify Late Stage Visitors?"

FutureNow Post
Wednesday, Apr. 13, 2011 at 9:39 am

How To Practice Persuasion Architecture with Personas – Part 1

April 13th, 2011

FutureNow always has been known as the company that does CRO a little differently than the other players in this industry. Some Conversion Rate Optimization companies have started testing based on segmentation by demographic and behavioral characteristics. At FutureNow, we create business-specific personas that reflect the demographic, psychographic and topographic dimensions of your audience. When I tell people this, I hear a lot of different interpretations of what that means, so I want to clear the air and show you…

...continue to read "How To Practice Persuasion Architecture with Personas – Part 1"

FutureNow Post
Thursday, Mar. 31, 2011 at 12:22 pm

How to Create Custom Segments for Buying Stage

March 31st, 2011

Long-time Grok readers already know that we regularly use buying stages as a part of our OnTarget subscription analysis. This kind of approach to making your website better definitely can get more conversions on your site, as evidenced by this case study Melissa Burdon wrote about the first test she ran with one of her clients. If you have no idea what buying stages are, here is a brief introduction. We categorize prospects into one of these three categories based on their…

...continue to read "How to Create Custom Segments for Buying Stage"

FutureNow Post
Friday, Mar. 25, 2011 at 11:00 am

Build It (to Meet Their Needs), and They Will Come

March 25th, 2011

In Field of Dreams Kevin Costner hears, “If you build it, he will come.” Many people seem to think that websites follow that same principle: that if they want to make money, all they have to do is build a website, and customers will come. If only it worked that way! But that doesn’t mean that you shouldn’t start an online business or build a website.  It just means that you should build your website for your ideal customers,…

...continue to read "Build It (to Meet Their Needs), and They Will Come"

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