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FutureNow Post
Thursday, Jun. 21, 2012 at 1:30 pm

SEO Workshop Part 5: Design Tips for Development

June 21st, 2012

Welcome to the 5th installment of our SEO workshop series.  If you missed the first four posts, you can catch up by viewing them here:

SEO is EASYKeywordsKeywords In HeadlinesBody Copy

SEO Design and Development Best Practices

Everyone seems to be going crazy these days about ‘the secrets’ to optimizing their site for search engines.  The good news is, the only real secret is continued hard work and dedication.  The…

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FutureNow Post
Wednesday, Nov. 30, 2011 at 7:30 am

12 Days of Conversions: Day 6-Optimize Your Mobile Site

November 30th, 2011

glass phone that reads Merry Christmas with string to hang it on the tree

This year, IBM has predicted that 15 percent of Americans will use mobile devices for their holiday shopping via Coremetrics benchmarking.  With phones getting smarter, ipads and tablets being used more heavily, and many people on the go all around, mobile devices are going to be helping people more than ever with their holiday shopping this season.  Is your mobile site optimized to create the best experience for your visitors this season?  It is difficult…

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FutureNow Post
Wednesday, Sep. 23, 2009 at 10:39 am

Website Redesign Roundup

September 23rd, 2009

Lots of talk about redesigning websites lately. Maybe it’s because summer is ending, and the Holidays are right around the corner (for e-Tailers, that is)?

needchangeFirst, there was Jeff Sexton‘s post about asking the right Persuasion Architecture questions before redesigning, which was inspired by a Seth Godin post. Then, Jakob Nielson had some good thoughts from the Usability camp about redesigns and how radical they should be.

Mr. Nielson’s thoughts resonated with me given that our OnTarget product is generally focused on incremental improvement of clients’…

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FutureNow Post
Friday, Sep. 18, 2009 at 11:24 am

Redesign? Ask The Right Questions!

September 18th, 2009

Seth & GrokSeth’s blog post on “Things to ask before you redo your website” is a must read for everyone involved in online marketing.   Seriously.  If you haven’t seen it yet, go read it now.

What I love most about this list is the way it segregates into sub-components or elaborations on Future Now’s  three questions that are the basis of Persuasion Architecture:

1) Who is coming to the site?

2) What is it they are trying to accomplish?

3) What…

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FutureNow Post
Monday, Jun. 29, 2009 at 9:18 am

For Every Optimization, There’s a Pyramid, So Get Started

June 29th, 2009

We at FutureNow sometimes wonder why more companies aren’t busy optimizing their websites and online marketing, or why those who are “on board” with the concept don’t always commit the right amount of resources towards the effort.

I’m not a mind-reader, but I think it’s due in part to an all-or-nothing mentality where nothing short of a full optimization ‘project’ is worth putting effort into.  Most companies are more interested in redesigning their websites all at once instead of incrementally, even though…

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FutureNow Post
Tuesday, Mar. 17, 2009 at 4:36 pm

A Strong Homepage Design Dissected

March 17th, 2009

You could say I look at homepages for a living.  Not really, but they’re one of the pages I analyze and optimize for a living.  I saw one I enjoyed the other day, so I’ll talk about the design, what I like about it, and make a few suggestions for improvement.

One of the first things I noticed (and liked) was that the homepage was quite tall.  Many designers seem averse to tall homepage designs, thinking that everything simply…

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FutureNow Post
Monday, Jan. 5, 2009 at 10:16 am

Calling All Sports Fans – gets redesign

January 5th, 2009 - 2009 first major redesign - 2009 first major redesign

In the first major redesign of the new year, unveils it’s latest redesign today, after two weeks in “private” Beta for it’s Insider subscribers.  Despite the two week focus group, today’s redesign doesn’t appear noticeably different from the version that launched privately 12/15.  Their stated goals were:

1) less clutter, ostensibly to drive higher engagement (more time spent on site, more pageviews, more traffic) 2) more ad space, to drive higher revenue

Do you…

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FutureNow Article
Wednesday, Aug. 27, 2008

Is the New Marketing to Women Through Design?

August 27th, 2008

mint before afterThe best marketing to women experts will tell you that marketing to “women” as a generalized category is usually less than ideal. It’s not about marketing to women, it’s about the female customer, and about seeing her real. And that means NOT marketing to a stereotype, which is something that I couldn’t agree with more.

But then where does that leave broad-based gender differences and reality-based demographic information?  For instance, women make or influence 85% of all consumer purchasing decisions and control the…

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FutureNow Article
Tuesday, May. 6, 2008

Website Optimization vs. Redesign: The UFO Metaphor

May 6th, 2008

ufo house website optimization vs redesign

Who would throw away a perfectly good UFO house?

That’s exactly what happened in Taiwan more than 20 years ago, as you can see from these Flickr photos.

Wow. An entire resort filled with UFO-style houses.


Seeing this made me think of the websites that are abandoned each day, each quarter, by businesses that decide they need to redesign instead of enduring the less glamorous process of website optimization.

According to one blog, there are a several rumors as to why the “UFO house”…

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FutureNow Post
Friday, Feb. 8, 2008 at 4:22 pm

Is Something Wrong With Your Design?

February 8th, 2008

broken web designI’m still settling in from my trip last week to the Internet Retailer Design conference. If you didn’t attend, you missed a great first-time show, so you’ll have to check it out next year.

Over 800 people showed up to hear the speakers and meet with consultants (like me) to evaluate their current websites — and some even discussed mock-ups and prototypes of new versions of their sites. My back-of-the-napkin calculation is that Internet Retailer gave away around $150,000 worth of…

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