I’ve been curious about what kind of effect the economy is having on how companies use Web analytics. Econsultancy just released its “Online Measurement and Strategy Report 2009.” This is its second annual report, and the results are fascinating.

First, the pleasantries:

“Companies are focusing on analytics which help them improve their customer acquisition and customer retention. The recession has helped to bring into sharper focus the importance of understanding return on investment and how individual elements of digital marketing impact the…

...continue to read "Web Analytics and Yellow Lobsters"

As weird as it sounds, it’s the norm for businesses with sales cycles that might be as long as several months to a year and that might involve multiple decision makers and influencers to utterly fail to take these factors into consideration when constructing their website or selecting an analytics package.

In fact, whenever I work with B2B and complex sales clients it’s a sure bet their website won’t:

1) Adequately address the multiple decision-makers and influencers involved in securing the lead…

...continue to read "Can your Website Handle the Complexity of your Sale?"

This week, there have been several excellent white papers released including our own on increasing qualified leads online.

Here are a few others that caught my attention:

About Face: My buddy CC Chapman prepared this guide afterthe recent update to Facebook Pages. He thinks many brands and businesses will be left wondering how they can best take advantage of this upgrade and this white paper offers some wonderful advice.

The Techie Guide to Google Website Optimizer: This guide covers just about everything you…

...continue to read "White Paper Week – 4 Good Ones"

FutureNow just released its latest white paper, “The Leading Edge: Increasing Qualified Leads Online.” This white paper will teach how to:

increase your qualified leads create a system to prioritize leads reduce the lag time in responding to leads target content to your different market segments/personas aggressively optimize your lead/demand generation process improve the ROI of your search and pay-per-click campaigns reap the value of a continuous optimization discipline

Get your copy of “The Leading Edge” now.

...continue to read "Need To Increase Your Qualified Leads?"

Are you selling your white papers short with poor merchandising?

Many sites offering “free” white papers, case studies, or resources in exchange for some visitor information utterly fail to merchandise their downloads. Yet if your website doesn’t treat your white paper as containing valuable information, your visitors won’t either.

The problem starts by thinking of these downloads as free. You’re asking for something extremely valuable to both you and the visitor, their contact information. To get this valuable information, you need to…

...continue to read "12 Techniques to Increase White Paper Leads"