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Word of Mouth

FutureNow Post
Wednesday, Jan. 7, 2009 at 9:20 am

Music to Work By

January 7th, 2009

If you were alone in the office, had a grueling task ahead of you to finish up your work, you’d start your iPod and crank it up…

My colleagues at FutureNow have an eclectic love for music and are always on the hunt for next best thing to listen to.

What would you be listening to? What would help you plow through your work?

Please share an unusual favorite song, artist, album or even a playlist. Also please indicate what you do to pay…

...continue to read "Music to Work By"

FutureNow Post
Tuesday, Sep. 23, 2008 at 1:53 pm

Now THAT’S How You Announce a Contest Winner

September 23rd, 2008

We all run contests – you know- giving away cool things, like a free pass to a conference.   But how do you announce the contest winner?   Brains on Fire came up with a unique, and I would guess viral, way to announce the winner of their Society for Word Of Mouth – SWOMFest ticket giveaway.

Check out the video.

Editors Note: While we are talking viral videos, have you seen possibly one of the best “experiential”…

...continue to read "Now THAT’S How You Announce a Contest Winner"

FutureNow Post
Monday, Sep. 22, 2008 at 6:01 am

Why You’d Be Smart to Let a Stranger Select Your Baby Stroller

September 22nd, 2008

There I was at Babies”R”Us, way back in 2003, manhandling different strollers and finding myself more eager to read the reviews than to kick the tires myself – and it had nothing to do with wanting to avoid the in-store shopping experience and everything to do with wanting to make the best purchase decision possible.

So why would I want to read reviews when I could examine the stroller first hand?

Because I was a yet-to-be-first-time parent and I knew that what…

...continue to read "Why You’d Be Smart to Let a Stranger Select Your Baby Stroller"

FutureNow Post
Wednesday, Aug. 6, 2008 at 5:05 pm

One-shot Videos Miss Target While Campaigns Hit Bull’s-Eye

August 6th, 2008

penny pranksViral videos are typically one-off affairs: Numa Numa, The Machine is Us/ing Us, and The Inner Life of a Cell – stand alone videos, one and all. But the only successful viral marketing effort I am aware of, was launched as a campaign rather than as a single video.

And that makes sense, right? No matter how tightly integrated your business message is with the premise of the video, prospective customers will probably require more than one exposure to remember that business…

...continue to read "One-shot Videos Miss Target While Campaigns Hit Bull’s-Eye"

FutureNow Post
Monday, Jul. 21, 2008 at 4:38 pm

14 Best Business Fiction Books

July 21st, 2008

I’m always looking for another good read, especially if it’s on my Kindle. My friend, Patrick Sullivan, Jr. spoiled me by giving me a Kindle as a gift. How did I ever live without it?

Joe Nocera lists 14 books he likes in no particular order in “The Best Business Books Ever?

“Liar’s Poker,” by Michael Lewis (even though I’ve since become convinced that the anecdote that gives the book its title never happened). “The Devil’s Candy,” by Julie Salamon. (Greatest dissection of the…

...continue to read "14 Best Business Fiction Books"

FutureNow Post
Monday, Jul. 14, 2008 at 12:27 pm

Can You Bring Fireworks to Your Business?

July 14th, 2008

fireworksFireworks are synonymous with July 4th and celebrating the day. While watching the festivities this year with my family, I wondered why do we keep coming back year after year? Why do we feel we haven’t properly observed Independence Day until the last spark dissipates from the sky?

How can we market better by learning from the attraction principles of fireworks and how it has been anchored to July 4th? What if anything can we apply to our businesses.

...continue to read "Can You Bring Fireworks to Your Business?"

FutureNow Post
Monday, Jun. 16, 2008 at 3:23 pm

It’s Not YouTube, It’s Me…

June 16th, 2008

Last year, Geert Desager produced a short film called “The Breakup” for Microsoft that made all of the marketing circles, was presented at conferences of very smart people and applauded widely. My question is, did you remember that it was a promotional/viral piece for Microsoft Digital Advertising? I didn’t.

A friend recently sent me a link to “The Breakup” on Geert’s blog, where I discovered that they released the sequel just a couple of days ago. Check it out for yourself: “Inspiration,…

...continue to read "It’s Not YouTube, It’s Me…"

FutureNow Article
Wednesday, Jun. 11, 2008

“Green Marketing”? Save Some for the Fishes…

June 11th, 2008

Oceana and World Ocean Day are one example of Blue MarketingHere’s a great opportunity: The oceans are dying.

Seriously, the oceans are in horrible shape, and it’s your fault. You did it, Supply, Demand, Pollution and Overfishing. And if we don’t take ownership now, our brands, our children, and our collective appetite for seafood may never forgive us.

I’m not trying to bum you out, but the next time you feel the need to impress clients or co-workers with your sushi-ordering skills, you should at least know whether you’re eating sustainable fish.…

...continue to read "“Green Marketing”? Save Some for the Fishes…"

FutureNow Article
Thursday, May. 15, 2008

Yes, Googlers, Dunkin Donuts Has Free Iced Coffee

May 15th, 2008

image of dunkin donuts iced coffeeMore than any other brand, Dunkin’ Donuts has popularized iced coffee in the United States. So when a friend reminded me of their “free iced coffee” promotion happening today (Thursday, May 15, 2008), I was a bit surprised that I hadn’t seen or heard any ads for it. No radio commercials. No TV spots. Not even a subway ad or billboard.

Were they doing this purely by word-of-mouth, as a “thank you” to loyal customers who would then tell their friends…

...continue to read "Yes, Googlers, Dunkin Donuts Has Free Iced Coffee"

FutureNow Post
Monday, Apr. 7, 2008 at 3:22 pm

Are Friends More Influential Than “Influencers”?

April 7th, 2008

This may not come as a shock, but new research suggests that, yes, our friends are more influential than so-called “influencers” like bloggers.

According to MediaPost,

…a new study from Canadian research firm Pollara, self-described social media users put far more trust in friends and family online than in popular bloggers, or strangers with 10,000 MySpace “friends.”

Of more than 1,100 adults polled in December, nearly 80% said they were very or somewhat more likely to consider buying products recommended by real-world friends and…

...continue to read "Are Friends More Influential Than “Influencers”?"

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