Commerce Carol Concludes
"No, Spirit! Oh no, no!" he cried. "This
can't be written in stone. Oh, tell me there's a different
future possible, a happier future, one I have a
hand in helping to create and not destroy." …
last we left Ebenezer Marketer, he was standing in the
middle of his bedroom after a three-Advil™ night of
being escorted through the Ages of e-Business Past and
Present by a parade of exceptionally brilliant Green
Spirits, each of which bore a striking resemblance to
yours truly. (If you missed that part, you really
know what happens next? As if you couldn't guess!
Marketer gave himself a pinch and winced at the result,
then raced to his mirror. Looking in and finding his own
reflection, he took to laughing a little insanely,
"I'm here. This is really me! And I'm not standing on
the precipice of my office building.” He raced to his
window and threw open the sash, craning his head far into
the crisp morning air. Everything looked comfortingly
first act was to buy a turkey, which he delivered in
person, for Tiny Tom's Christmas dinner. The missus
invited him to dine, and he obliged, spending his day and
evening picking more at the wealth of Tiny Tom's sales
knowledge than the meal's trimmings. In fact, on the spot,
he offered Tiny Tom a consulting position with his firm
(and was to retain several other new staff with
backgrounds in sales and consumer psychology).
the days that followed, E. Marketer gnomed away in his
office, leaving his staff to muse at the explosions of
chuckles that would emerge from behind his closed door and
wonder if they should start looking for new jobs. But the
chuckles only reflected his growing enthusiasm for a whole
new way of looking at online sales. Soon, they became very
familiar with previously unknown considerations such as AIDAS,
expert selling process, conversion
and retention ratios, trust and privacy,
customer service, loyalty, and the now-famous term E.
Marketer coined: EON (Ease of Navigation).
still marvel at the complete change that came over E.
Marketer and his e-commerce philosophies. It wasn't just
that he became far less pompous in his dealings with
folks; the new leaf he turned over that day wound up
making both his own business and the businesses of his
clients more profitable than any had imagined. Old E.
Marketer was showered with praise and became a model for
all thriving e-enterprises. True success and satisfaction
were his at last.
knows E. Marketer wound up subscribing to Grokdotcom. What
they do not know is this: every time a new issue appeared
on his computer screen, the small green character in the
upper left-hand corner gave him a salutary wink!
Announcement Following the Show
you'd like more information about the many issues E.
Marketer and many others have had to grapple with, be sure
to visit the Grokdotcom Archives (click
a Happy New Year!