Driving Traffic to Your Site: A Little Horse Sense
I bet you read a lot of stuff about e-commerce. I sure do. Most articles I find out there are about marketing on the web: how to advertise effectively with banners and click-throughs, how to promote yourself through e-mail and newsletters, how to succeed in driving lots of consumer traffic to your site. And who isn't trying to attract customers and build the bottom line? But every time I read this stuff, I start thinking about horses: how you can lead them to water but can't make them drink, and how you shouldn't go putting carts before them.