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The Value of Cheap
My grandma used to tell us that she was too poor to buy cheap.
Tom Crandall in his iMediaConnection SEO column explains “why the traditional thinking on ‘cheap’ no longer applies”. I think he’s right for several business categories but not all.
Our new service OnTarget is by far the least expensive and most effective proven system for companies to continually improve their conversion rates.
So why don’t we just call OnTarget cheap?
Hmmm… The answer is simple.
We never want the type of client who is looking for “cheap” analysis and recommendations.
Does your business need clients who are looking for cheap?
About the author
Jeffrey Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark. You can friend him on Facebook.
More articles from Jeffrey Eisenberg
- Nobody wants to read your sh**!September 21st, 2009
- Redesign? Ask The Right Questions!September 18th, 2009
- Cross-post: How to Improve a Product Page, Part 1September 15th, 2009
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March 23rd, 2009
4:34 pm
I know a guy who sells an ebook for about $200. Is it a good idea?
Yes, because if he has sold it cheaper, people would think it was not good…
March 23rd, 2009
5:15 pm
I think the same way. Clients who are always seeking the cheap way never value the products or services that we offer.
March 23rd, 2009
5:20 pm
I view my fees as a self qualifier. If, upon hearing the price of a two-hour entrepreneur sanity check to talk about – for instance, effective product development and timelines – they say, “Wow, that’s so expensive!” I know they don’t truly value what I can do for them and would be a difficult client.
Saves everyone a lot of time and I use the same brain (with the same experience and knowledge) rather I’m being paid $250 or $2500.
March 23rd, 2009
6:08 pm
[...] only a short piece but The Value of Cheap makes for some interesting [...]
November 15th, 2009
5:10 am
For online employment business in my country, The cheap price is the most important strategy that I was to beat my competitor. Cut price from competitor happen everyday if your cost management is not good enough, you will be defeated.
November 22nd, 2009
3:29 pm
Some guy sell ebook only in 50 USD i think this is a big market
December 11th, 2009
10:23 am
Clients who are always seeking the cheap way never value the products or services that we offer.
December 11th, 2009
6:03 pm
thanks you very much!!
January 7th, 2010
9:12 am
instead of clients who are looking for “cheap”, clients looking for “inexpensive” are more attractive. As they realize the value of quality, but they just want to get the best offer.
February 4th, 2010
4:45 am
Clients who are totally focussed on cosst are not worth having unless you are in a high volume business and that does not seem to match what I see of your business model. Treat cheap as a negative expression!
February 27th, 2010
9:25 pm
Where can I read more?
March 12th, 2010
2:10 am
Depending on your niche, cheap is sometimes ok. But in this case, you are wanting to attract a more elite market, so keep the bargain talk to yourself!
March 16th, 2010
3:42 pm
The deeper you dig into a niche, its getting cheaper and cheaper. And…..the conversion is way bigger!