Rebecca Lieb knows about creating content that engages visitors. There are few people I respect in the industry the way I do Rebecca. She was the VP and Editor-in-Chief at the ClickZ Network (editing hundreds of my column) and Search Engine Watch for over 7 years. As a journalist, Rebecca has written on media for numerous publications, including The New York Times and The Wall Street Journal, and spent five years as Variety’s Berlin-based German/Eastern European bureau chief. Until recently, she was…

...continue to read "The Truth About Search Engine Optimization: An Interview with Rebecca Lieb"

As part of the research for our latest book, Always Be Testing, I had the pleasure to chat with several people about testing and how testing lives in their corporate culture. This one, with Avinash Kaushik, Analytics Evangelist for Google, blogger at Occam’s Razor and author of the incredibly popular Web Analytics an Hour a Day is not to be missed. Take some time to listen to my interview with Avinash.

Click here to listen to Bryan Eisenberg chat with Avinash Kaushik

(To download…

...continue to read "Avinash Kaushik & Bryan Eisenberg Discuss Testing"

Dr. Ralph Wilson of Web Marketing Today spent a few minutes interviewing FutureNow’s  Bryan Eisenberg about testing on sites that have little traffic. You can view the video below. You may also be interested in reading more about the hierarchy of optimization when you are done viewing the video.

Bryan and I have co-authored a new book all about testing and helping you figure out what to test. It’s called Always Be Testing: The Complete Guide to Google Webiste Optimizer (published by Sysbex/Wiley) and…

...continue to read "Video: How to Do A/B Split-Testing on Lower Traffic Sites"

Social technologies have changed much more than our marketing strategies; they’ve changed us.

Social technologies have changed how we gather and share information. They’ve changed who we meet, where we meet, and, sometimes, how we meet. They’ve changed how we buy, what we buy, and where we buy. They’ve changed what, how, and how much we know about the people around us. And while social technologies may not have changed what it essentially means to be human, they’ve certainly amplified, at once,…

...continue to read "Podcast Interview: Forrester’s Josh Bernoff on How to Profit from the Social Media Groundswell"

In case you weren’t able to join me today at the King Conversion: Websites that Sell conference in Erie, PA — put on by the fabulous folks at eBizITPA — I at least wanted to share a recent interview on personas and persuasive planning.

I had a chance to sit down with Cathy von Birgelen to talk about what’s on the mind of Pennsylvania business owners, and what they want to know about improving their websites and other online marketing efforts. You…

...continue to read "Interview on Persuasion Architecture, Personas and ROI"

Got eight and a half minutes to learn about how customer personas boost sales?

In this interview from London’s recent Search Engine Strategies conference, Bryan sits down with Ralph Wilson — in what appears to be either an airplane hanger, a convention hall, or a school gymnasium — to discuss how planning websites with personas will increase revenue and ROI . . . for a few reasons:

Personas show copywriters and designers who they’re writing and designing for. Personas allow customers to choose their…

...continue to read "Bryan Eisenberg on Using Personas to Improve Sales"

In a recent interview with e-consultancy’s Richard Maven, Bryan discusses the dos and don’ts of persuading customers to take action online.

The best part: I’m pretty sure we can track him down to answer your questions…

...continue to read "Bryan Eisenberg on Why People Buy Online"

Over at Lee Odden’s Online Marketing Blog, ClickZ columnist, Bruce Clay VP International Business Development, and SEO thought-leader/soothsayer-of-doom Mike Grehan laments the lack of shared vision among marketers and SEO “geeks”.

This is still a rising medium with a long way to go. An emerging industry with, seemingly, a lot of people who can’t deal very well with change. Just when they’ve set their stall up to sell one thing, the search engines get a little more clever with information retrieval techniques…

...continue to read "Mike Grehan on SEO Reform"

In Part 2 of the interview — here’s Part 1 if you missed it — David Meerman Scott, author of The New Rules of Marketing & PR, speaks with Robert Gorell about how marketing and public relations needs to be a real interaction with not only your customers, but the people who move your industry. Real thought leadership doesn’t happen in a vacuum and, especially today, it’s important for your organization to tell its story–far beyond boring people with never-ending talk…

...continue to read "Grokcast: David Meerman Scott on Turning PR into Thought Leadership (Part 2)"

In today’s edition of Grokcast, David Meerman Scott, author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, speaks with Robert Gorell about how marketing and public relations have become more conversational than ever, and how to not let these new opportunities to relate to customers slip by your company’s radar.

A renowned online thought leadership and viral marketing strategist, David’s blog WebInkNow.com is invaluable for anyone…

...continue to read "Grokcast: David Meerman Scott on the New Rules of Marketing & PR (Part 1)"