Conversion rate specialists: Future Now

The desire to use analytics and testing tools to boost marketing ROI is greater than ever before. I've noticed some interesting new challenges emerging, especially as the economy slows. To get a better sense of what is going on, we've put together a short survey.

Will you please take a couple of minutes out of your day to complete this survey; we'll publish the results in about a week. Once you finish the survey, please feel free to forward this link to your colleagues and friends to complete it as well.

1. What are the goals you are focused on? Check all that apply:
Make more sales Get more leads
Get more sign-ups Get more subscribers
More visitor engagement Other:
 

2. Are you currently running web analytics on your website?

Does your organization currently have a full time analyst?

What analytics and testing tools do you currently use? Check all that apply:
Omniture SiteCatalyst/Discover Omniture Test & Target (Offermatica)
CoreMetrics ClickTracks
Optimost/Interwoven Sitespect
Iperceptions / 4Q ForeSee
Google Analytics Google Website Optimizer
Others:  
 

How frequently do you look at your web analytics reports?

How often do you make changes based on what you learn in your analytics reports?

3. Are you currently testing to improve your conversion results and visitor experience?

If not, why not?

How frequently are you testing?

4. What are your greatest challenges with analytics & testing?

5. If resources weren't an issue, what one area do you feel you would like to improve on your website (copy, product images, check-out, etc.)?

6. What one marketing tool/software could you not live without and why?