While there exist many sources for Retail conversion rate benchmarks -- GrokDotCom.com
publishes those monthly -- those of us in the business know there aren't many
sources for Lead Generation conversion benchmarking. We've tried to keep the questions as simple and as few as possible, narrowing it to just the important 5 questions. And we ask your "lead value" as the primary question since it's the easiest way to begin to understand your lead gen model -- a lead for a product that sells for a hundred thousand dollars behaves quite differently than one for under a hundred dollars.
It's that simple.