Today, Ralph Wilson’s internet marketing resource, Web Marketing Today, posted Part 1 in a two-part video interview with our Bryan about concrete ways to improve product pages for higher conversions.  In it, Bryan explains how FutureNow took on the product page design of eCommerce heavyweight Land’s End, and shows how you can use layout changes to test the buying path on your own product pages.

If you’re interested in improving your product detail/landing pages and cross-selling, this video (and upcoming Part 2 video)…

...continue to read "Cross-post: How to Improve a Product Page, Part 1"

Here are the top 10 converting websites for July 2009*. These are based on Nielson Panel data and are calculated by user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors.

1. Schwan’s 35.2 2. Keurig 31.3 3. ProFlowers 26.0 4. Vitacost22.5 5. Blair 22.4 6. DrsFosterSmith.com 22.4 7. Woman Within 21.3 8. Amway Global 20.5 9. Roamans.com 18.7 10. Office Depot 17.9

*Source: Nielsen Online / Marketing Charts

Benchmarks according to the FireClick Index

Increasing your conversion rate…

...continue to read "Top 10 Online Retailers by Conversion Rate: July 2009"

Here are the top 10 converting websites for June 2009*. These are based on Nielson Panel data and are calculated by user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors.

1. ProFlowers 24.0 2. Vitacost 23.3 3. 1800Flowers 19.5 4. Roamans19.2 5. Office Depot 18.5 6. Blair 17.3 7. QVC 17.0 8. Victoria’s Secret 16.8 9. DrsFosterSmith.com 16.4 10. Amazon 16.4

*Source: Nielsen Online / Marketing Charts

Benchmarks according to the FireClick Index

Increasing your conversion rate requires…

...continue to read "Top 10 Online Retailers by Conversion Rate: June 2009"

Here are the top 10 converting websites for May 2009*. These are based on Nielson Panel data and are calculated by user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors.

1. ProFlowers 38.6 2. Office Depot 28.0 3. Online Retail Total 25.6 4. Vitacost.com 25.0 5. Quixtar 23.4 6. ;Blair 23.4 7. Roamans22.6 8. 1800Flowers 20.5 9. Woman Within19.6 10. Spiegel 18.20

*Source: Nielsen Online / Marketing Charts

Benchmarks according to the FireClick Index

...continue to read "Top 10 Online Retailers by Conversion Rate: May 2009"

Last week, Brendan tackled how to answer the 5 unanswered questions customers face in the shopping cart (other than shipping costs). According to a recent study by PayPal and comScore, 45% of US online shoppers had abandoned shopping carts multiple times in just three weeks.

Why were shoppers abandoning their carts?

46% of online shoppers said high shipping charges were a “very important reason” for emptying carts. Is free shipping a must in this economy? Have you tested personalized shipping offers based on location?

Other reasons for…

...continue to read "Shopping Cart Abandonment Woes"

Here are the top 10 converting websites for April 2009*. These are based on Nielson Panel data and are calculated by user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors.

1. ProFlowers 42.8 2. Vitacost.com 28.9 3. Office Depot 25.0 4. MetroStyle 24.5 5. Woman Within 23.0 6. Schwan’s 21.1 7. CDW 20.8 8. 1800Flowers 20.8 9. Landsend 18.8 10. Drs FosterSmith 18.30

*Source: Nielsen Online / Marketing Charts

Benchmarks according to the FireClick Index:

...continue to read "Top 10 Online Retailers by Conversion Rate: April 2009"

Here are the top 10 converting websites for March 2009*. These are based on Nielson Panel data and are calculated by toolbar user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors.

1. Schwan’s 50.5 2. FTD 27.2 3. ProFlowers 24.3 4. Vitacost.com 23.7 5. Woman Within 22.7 6. Roaman’s 21.1 7. ColdWater Creek 20.0 8. Eddie Bauer 19.3 9. Blair.com 20.20 10. QVC 17.30

*Source: Nielsen Online / Marketing Charts

The online retail sector in…

...continue to read "Top 10 Online Retailers by Conversion Rate: March 2009"

Clients often come to us to fix their shopping cart abandonment issue. We’ve written before about how to decrease shopping cart abandonment before, but I wanted to share another simple and cost effective way to deal with customers who refuse to give their credit card information online.

One suggestion is to make sure your toll-free or 800 number is clearly visible at the top of all pages and even more visible during the checkout process. However, many businesses balk at this because…

...continue to read "Sorry, I Don’t Give My Credit Card Online"

Holly Buchanan taught me that reviews help sales not only by offering more credible information (than the biased marketing copy), but also by answering questions that the copy fails to address.

Her favorite example is a review on a pair of Reef’s Fanning flip flops.  Holly needed to know if the bottle opener was sunk far enough into the sole to prevent it scratching floors, boat decks, etc.  The website copy had nothing on this, but one customers review…

...continue to read "Want Me to Show You the Money? Show Me the Pics!"

Here are the top 10 converting websites for February 2009*. These are based on Nielson Panel data and are calculated by toolbar user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors.

1. Schwan’s 42.10 2. ProFlowers 36.50 3. Quixtar 33.20 4. Vitacost.com 28.90 5. Woman Within 24.20 6. LL Bean.com 20.40 7. Office Depot 20.30 8. Tickets.com 20.20 9. 1800Flowers 17.30 10. QVC 17.10

*Source: Nielsen Online / Marketing Charts

The online retail sector…

...continue to read "Top 10 Online Retailers by Conversion Rate: February 2009"