Here are the top 10 converting websites for June 2009*. These are based on Nielson Panel data and are calculated by user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors.

1. ProFlowers 24.0 2. Vitacost 23.3 3. 1800Flowers 19.5 4. Roamans19.2 5. Office Depot 18.5 6. Blair 17.3 7. QVC 17.0 8. Victoria’s Secret 16.8 9. DrsFosterSmith.com 16.4 10. Amazon 16.4

*Source: Nielsen Online / Marketing Charts

Benchmarks according to the FireClick Index

Increasing your conversion rate requires…

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Here are the top 10 converting websites for April 2009*. These are based on Nielson Panel data and are calculated by user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors.

1. ProFlowers 42.8 2. Vitacost.com 28.9 3. Office Depot 25.0 4. MetroStyle 24.5 5. Woman Within 23.0 6. Schwan’s 21.1 7. CDW 20.8 8. 1800Flowers 20.8 9. Landsend 18.8 10. Drs FosterSmith 18.30

*Source: Nielsen Online / Marketing Charts

Benchmarks according to the FireClick Index:

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Here are the top 10 converting websites for August 2008*. These are based on Nielson Panel data and are calculated by toolbar user to final conversion.

1. ProFlowers 41.50% 2. 1800flowers.com 20.8% 3. Blair.com 20.10% 4. QVC 20.10% 5. LaneBryant Catalog 19.7% 6. LL Bean 19.7% 7. Roamans 18.80% 8. The Sportsman Guide 17.7% 9. Office Depot 17.30% 10. eBay 15.2%

*Source: Nielsen Online / Marketing Charts

What happened to Proflowers.com? 41.50% is just amazing. Interestingly, last month we had all three big florists, but FTD fell off the list. Most important,…

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Here are the top 10 converting websites for July 2008*. These are based on Nielson Panel data and are calculated by toolbar user to final conversion.

1. Office Depot 26.90% 2. 1800flowers.com 20.90% 3. FTD.com 20.30% 4. J. Jill 19.4% 5. ProFlowers 19.30% 6. QVC 18.20% 7. LL Bean 15.9% 8. Children’s Place 15.2% 9. Blair.com 14.9% 10. Zales 14.6%

*Source: Nielsen Online / Marketing Charts

New comers to the list include: J.Jill, Children’s Place, and Zales. Regulars to the list hat dropped off in July include: Lane Bryant Catalog, Eddie Bauer, VistaPrint…

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Here are the top 10 converting websites for June 2008*. These are based on Nielson Panel data and are calculated by toolbar user to final conversion.

1. ProFlowers 28.40% 2. Office Depot 25.60% 3. FTD.com 24.30% 4. 1800flowers.com 20.30% 5. Lane Bryant Catalog 18.7% 6. QVC 17.50% 7. Eddie Bauer 16.8% 8. Roamans 16.1% 9. Vistaprint – 15.2% 10. eBay – 14.9%

*Source: Nielsen Online / Marketing Charts

Just like last month the 3 major florists made the list; did dads get lots of flowers? I didn’t. However, I did get a nice…

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Here are the top 10 converting websites for May 2008*. These are based on Nielson Panel data and are calculators by toolbar user to final conversion.

1. ProFlowers 35.70% 2. Office Depot 31.40% 3. Blair.com 23.80% 4. FTD.com 21.30% 5. QVC 18.70% 6. CDW 17.90% 7. Lands End 17.50% 8. 1800flowers.com 16.80% 9. Drugstore.com 16.20% 10. HSN.com 15.80%

*Source: Nielsen Online / Marketing Charts

Looks like Mother’s day certainly helped the florists, all 3 major brands are present here. This is a first appearance of Drugstore.com since we started reporting these numbers.

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Here they are, the top 10 converting retail sites for April 2008*…

1. Proflowers.com -27.5% 2. Office Depot – 25.8% 3. Lands End – 24.8% 4. QVC – 19.4% 5. CDW – 19.1% 6. HSN – 16.8% 7. Vistaprint – 16.8% 8. Oriental Trading Company – 16.5% 9. Williams-Sonoma – 15.6% 10. eBay – 14.8%

*Source: Nielsen Online / Marketing Charts

While Office Depot, Lands End, QVC, Vistaprint and eBay made the top 10 online retailers list last month, we have a few sites we have never seen make this list before. This…

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Here they are, the top 10 converting retail sites for March 2008*…

1. Office Depot – 20.9% 2. QVC – 19.0% 3. Vistaprint – 18.3% 4. Roamans – 18.1% 5. Lands End – 16.2% 6. eBay – 15.7% 7. 1800flowers.com – 15.5% 8. Ebags.com – 15.3% 9. L.L. Bean – 14.6% 10. Pottery Barn Kids – 14.2%

Last month, when Snapfish and Vistaprint found their way to February’s list (at the #1 and #2 spots respectively), Bryan wondered whether they were being tracked for the first time or if they had done something specific to…

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Here it is, the list of February’s top 10 converting retail sites*…

1. Snapfish – 17.4% 2. Vistaprint – 16.8% 3. Lands End – 15.2% 4. ProFlowers – 15.2% 5. Lane Bryant Catalog – 14.7% 6. LL Bean – 14.7% 7. HSN.com – 14.6% 8. 1800flowers.com – 14.2% 9. ebay – 14.0% 10. Blair.com – 13.8%

Last month, I wondered if we would see any Valentine’s day influence to this month’s list. What do you think?

This is the first time we are…

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Here it is, the list of January’s top 10 converting retail sites*…

1. LL Bean.com – 23.6% 2. J Jill – 19.8% 3. Proflowers – 17.8% 4. Office Depot – 17.8% 5. Drugstore.com – 17.3% 6. Coldwater Creek- 15.6% 7. CDW – 15.0% 8. Chadwicks.com – 15.0% 9. Bose.com – 14.9% 10. eBay – 14.9%

Several new sites made the list that we didn’t see in December, November, or October.

LL Bean tops the charts with an impressive 23.6% conversion rate. They had the same conversion rate during the holiday season. They…

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