Future Now's Newsletter for 5/16/2008

'Must See' Posts

Podcast: How to Profit from the Social Media Groundswell

Tuesday, May. 13, 2008 by Robert Gorell
Social technologies have changed much more than our marketing strategies; they’ve changed us. Social technologies have changed how we gather and share information. They’ve changed who we meet, where we meet, and, sometimes, how we meet. They’ve changed how we buy, what we buy, and where we buy. They’ve changed ...continue reading "Podcast: How to Profit from the Social Media Groundswell"

How to Get Buy-in for Conversion Rate Optimization

Friday, May. 9, 2008 by Bryan Eisenberg
I just arrived home from San Francisco where I attended the eMetrics Marketing Optimization Summit. As always, it’s great to catch up with friends and participate in enlightening conversations. A key theme of my presentation: how to get organizational buy-in to testing and conversion optimization. Marketers often get so worked ...continue reading "How to Get Buy-in for Conversion Rate Optimization"

Yes, Googlers, Dunkin Donuts Has Free Iced Coffee Today

Thursday, May. 15, 2008 by Robert Gorell
More than any other brand, Dunkin’ Donuts has popularized iced coffee in the United States. So when a friend reminded me of their “free iced coffee” promotion happening today (Thursday, May 15, 2008), I was a bit surprised that I hadn’t seen or heard any ads for it. No radio ...continue reading "Yes, Googlers, Dunkin Donuts Has Free Iced Coffee Today"

Another Reason She May Abandon You: Hormones

Wednesday, May. 14, 2008 by Michele Miller
I go into the garage for a hammer. On my way back into the house, I stop for a cold drink and remember that the kitchen trash needs to be taken out for tomorrow’s collection. Dropping the can at the curb, I turn and notice that the landscaper forgot ...continue reading "Another Reason She May Abandon You: Hormones"

Mobile Marketing Conference Ticket Winners Announced

Monday, May. 12, 2008 by Robert Gorell
Big thanks to everyone who took part in our ticket giveaway for the IMC Mobile Marketing conference. Your questions were fantastic and have given us — and the conference presenters — a lot of great ideas for discussion topics. You also made it very difficult to choose a winner! So, ...continue reading "Mobile Marketing Conference Ticket Winners Announced"

What a Google & Yahoo! Image Search Reveals

Sunday, May. 11, 2008 by Jeffrey Eisenberg
My friend Juan Guillermo Tornoe’s Hispanic Trending blog is always a good read. His post “Search Engine’s Perception of Hispanic vs. Latino” made me think. First, the headline made me consider why I think of myself as Hispanic but never use the term Latino to describe myself. For those of ...continue reading "What a Google & Yahoo! Image Search Reveals"

Previous Weeks Posts:

Facebook Ads Prove That “Targeting” Demographics Is Silly
 Thursday, May. 8, 2008 by Robert Gorell

Study: Brand Erosion Caused By E-Commerce Friction
 Wednesday, May. 7, 2008 by Robert Gorell

Website Optimization vs. Redesign: The UFO Metaphor
 Tuesday, May. 6, 2008 by Robert Gorell

Win Tickets to the IMC Mobile Marketing Conference
 Monday, May. 5, 2008 by Robert Gorell

Affiliates May Be a Tax Liability! Amazon Sues New York…
 Friday, May. 2, 2008 by Bryan Eisenberg

Read All Posts >

Grok's Interactive Marketing Buzz

3 Phases of Flagship Blog Growth or How to Fall in Love with Blogging

Classics in Lego by Balakov. Starting and maintaining a flagship blog is not really easy. You need perseverance and the ... [Link]

Three Reasons To Use Disqus

First, I'd like to be perfectly clear that our firm, Union Square Ventures, is an investor in Disqus. So I ... [Link]

MySpace Embraces DataPortability, Partners With Yahoo, Ebay And Twitter

MySpace is announcing a broad ranging embrace of data portability standards today, along with data sharing partnerships with Yahoo, Ebay, ... [Link]

News Corp: Selling Ads For MySpace Is Hard Work!

News Corp. execs did more than just admit that they weren't going to hit their revenue goals for MySpace and ... [Link]

Interesting SEO Links...

A bunch of interesting marketing and SEO related links from the past week or two. [Link]

Facebook to open the gates with 'Facebook Connect'

Hot off the heels of rival MySpace's announcement that it would be connecting its profile content with other social-networking sites, ... [Link]

The power of the interface

Here's what happens when you rearrange YouTube to make it work. Architecture matters. [Link]

Yahoo Next Steps: Google Deal, AOL Purchase & Pleasing Investors

The question of the day seems to be how low will Yahoo go when the US stock market opens later ... [Link]

Live Search's New Design Goes Live

After weeks of Microsoft testing a new home page design for Live.com, the new design seems to be live now. ... [Link]

Top 10 Reasons for Monitoring Brands in Social Media

[Editor's note: We're excited to share this next guest post from David Alston of Radian6. A fast emerging leader in ... [Link]

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