Future Now's Newsletter for 7/3/2009
Too many marketers think that great marketing comes from that “fabulous” idea or from the next shiny new object that captures people’s attention. The truth is, occasionally it does happen. However, just as Thomas Edison tried 10,000 times to make his “fabulous” idea work before it finally did, great marketing ...continue reading "They Did It, Did You?"
Here are the top 10 converting websites for May 2009*. These are based on Nielson Panel data and are calculated by user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors. 1. ProFlowers 38.6 2. Office Depot 28.0 3. Online Retail Total 25.6 4. Vitacost.com 25.0 5. Quixtar 23.4 6. ;Blair 23.4 7. Roamans22.6 8. 1800Flowers 20.5 9. Woman Within19.6 10. Spiegel 18.20 *Source: Nielsen Online / Marketing Charts Benchmarks according to the FireClick Index ...continue reading "Top 10 Online Retailers by Conversion Rate: May 2009"
Last week, Brendan tackled how to answer the 5 unanswered questions customers face in the shopping cart (other than shipping costs). According to a recent study by PayPal and comScore, 45% of US online shoppers had abandoned shopping carts multiple times in just three weeks. Why were shoppers abandoning their ...continue reading "Shopping Cart Abandonment Woes"
HE HAD A VOICE NO LIBRARIAN COULD LOVE – CAUSE HE ALWAYS TALKED LIKE THIS. But look past the booming voice and easily parodied stage persona of the late Billy Mays and you’ll find an extraordinarily gifted pitch-man, worthy of his own TV show. A pitch-man whose fame and success ...continue reading "Billy Mays: If All You Remember is the Voice, You’re Missing Out."
We at FutureNow sometimes wonder why more companies aren’t busy optimizing their websites and online marketing, or why those who are “on board” with the concept don’t always commit the right amount of resources towards the effort. I’m not a mind-reader, but I think it’s due in part to an ...continue reading "For Every Optimization, There’s a Pyramid, So Get Started"
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