If you’re selling online, and you’re interested in Optimization, it simply makes sense to spend some time focusing on your shopping cart. It’s a key area of focus for a few reasons: It’s often where “low-hanging fruit” grows. Conversion obstacles can often be removed quickly, leading to large ...continue reading "Shopping Cart Optimization: Canned vs. Custom"
Because I live in the optimization world, I sometimes assume that certain web site strategies are common sense and obvious. I sometimes forget that the only reason why they are common sense and obvious to me: Because I analyze and optimize web sites all day, every day. That’s a bit ...continue reading "A Clicks-to-Bricks Site Optimization Checklist"
Generating targeted traffic and conducting website optimization are critical to increasing online sales. Ok, yeah, you already know that But did you know that traffic generation and website optimization aren’t mutually exclusive? There are tactics that will help you accomplish both goals at the same time, and one ...continue reading "All Aces: Overlapping your Marketing Efforts for Better Results"
